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Projects

Below is a featured project that highlights my skills in digital marketing, social media strategy, branding, and content creation.

Selling With Digital Media Project: Lifestyle With Jenna

Social Media Influencer Branding & Digital Marketing Strategy

For my Selling With Digital Media course, I created a full social media marketing campaign by building my own influencer brand, Lifestyle With Jenna, designed to inspire college students and young adults to build healthier, more balanced lifestyles.

 

This project allowed me to apply real-world digital marketing skills across multiple platforms while developing a cohesive brand identity and content strategy.

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Project Overview

Lifestyle With Jenna focuses on wellness, fitness, food, motivation, and everyday lifestyle habits — all shared in a relatable, uplifting, and approachable way. My goal was to post meaningful, authentic content that motivates small, positive daily changes.

What I Did

  • Created branded influencer profiles on Instagram, Facebook, Pinterest, Twitter, LinkedIn, and YouTube

  • Developed a posting strategy of 3 times per week across all platforms

  • Designed branded graphics and visuals using Canva

  • Shared a mix of videos, quotes, recipes, photos, and motivational content

  • Used trending hashtags and keywords to increase discoverability

  • Tracked analytics such as engagement, reach, views, and follower interactions

  • Practiced social listening to understand what content resonated most

Results

  • Increased engagement and reach across multiple platforms

  • YouTube showed the strongest growth from video content

  • Built a small but positive and interactive online community

  • Received consistent positive engagement and feedback

  • Maintained a cohesive brand identity and weekly posting schedule

  • Successfully met all project goals for strategic planning and execution

Skills Demonstrated

  • Social media strategy

  • Content creation (photo, video, graphics)

  • Branding and aesthetic development

  • Analytics and performance tracking

  • Trend-based optimization

  • Multi-platform scheduling and posting (Canva)

  • Audience research and social listening

  • Copywriting and caption writing

Project Presentation

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